Marketing 101

1. Which of the following general characteristics affecting consumer behavior would most make for the purchase of new music CD: social class, gain ground and biography-cycle st fester, or beliefs and attitudes? When considering the factors listed above, we see that each wiz falls chthonian the factors that enamor consumer behavior; cultural, social, personal and psychological. Ones epoch and life-cycle stage falls nether the Personal figure where adjudicate in music is very much age related. Adults of 50 years or more be less executable to listen to the mainstream Hip-hop music that the spring chickener generation listens to. It as well takes in to consideration the point at which you are in your life or the type of life you hold in; single, married, young couple with kids, young couple double income no kids and so on. Social class is a Cultural instrument where elemental values, perceptions and requirements are wise to(p) from family, society and oth er study avenues in ones life. Ethnicity skunk affect ones choice in music as it is what theyve learned and something theyre most familiar with. Beliefs and attitudes are related to the mental Factor behind consumer buying behavior. This is also adapted through with(predicate) learned. practice of medicine can reflect the descriptive thoughts of people. Ex. When soulfulness is in get laid they would listen to romantic songs nigh being happy and in love which can indirectly mimic ones beliefs. The music one buys can make statements about conglomerate concepts such as religion, politics, clothes, life etc. This can by all odds influence a persons decision making change when purchasing a new music CD. 2. A strand used SRI Consultings Values and Lifestyles (VALS) research to pen client segments that did not use any automated or electronic services. Based on your knowledge of the VALS classification system, say what energy be the primary and seconda ry VALS types for this customer segment. ! pot who do not use any automated or electronic services I would assume fall under the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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